Excellence, culture and elegance. Aesthetics is the punctual attention to geometries, shapes and details. Seeking innovative lines, optimizing functions, centering spaces. Design as a vehicle for messages and sensations. Today, design in Italy is a paradigm of all this. It is irreverent, ironic, provocative. The challenge for new designers is to surprise, intrigue and fascinate with innovative and surprising proposals, through diversity, unique pieces, limited editions, together with the opportunity to personalize. All these elements become the key to interpret the catalog created by Design Italy.

Design Italy’s Designers

The style of the designers selected by Design Italy is sophisticated and characterized by refined materials used according to hyper-contemporary and essential sensibilities. Some of them deconstruct and reconstruct by reclaiming ancestral materials, seeking a “perfect imperfection”. Others have an architectural and artistic background, an overall vision that is reflected in design. There are different visions, movements and philosophies that find their place in Design Italy, becoming a synthesis of innovation and style. All designers find different ways to tell their stories and represent their style.

From the house to collective spaces, up to gifts for private and public ceremonies, the object of design is now a must. Spaces become an exhibition corner where one can tell his/her personality through objects. The designer's work thus provides an interpretation devoted to elegance and style that allows the public to read this story. Design is a paradigm of elegance, just like in the original meaning of the term: the elegant person is the one who knows how to choose. In a continuous renewal process, Italian design is always open to new ideas, devoted to constant creativity and surprising international growth.

 

Excellence, culture and elegance. Aesthetics is the punctual attention to geometries, shapes and details. Seeking innovative lines, optimizing functions, centering spaces. Design as a vehicle for messages and sensations. Today, design in Italy is a paradigm of all this. It is irreverent, ironic, provocative.
Design Italy and the paradigm of Elegance